With the trend of customization, customization has become a closely connected part of the home. The increasing consumer demand has stimulated the continuous improvement and innovation of the customization market. Many cabinets have cross-border customized wardrobes, and many have customized furniture for the whole house. Then, Who can gain a foothold in the future?
The cabinet advances into the wardrobe customization, the details determine the future direction
The advantages of accurate measurement, mature material selection, modular design and production, make cabinet brands that enter the customization army come with their own halo. Of course, for a customized home, these are still not enough.
Almost without exception, cabinet brands familiar to consumers in the stores have set foot in the customization of other categories. Just when consumers are extremely trusting to take out their pockets, some insiders also reminded that the custom installation of cabinets often needs to be cut and processed on-site, and once this habit is brought into the customization of other furniture categories, it may cause trouble.
Therefore, for brands that shift from customized wardrobes to full-house furniture customization, the ability to refine and factory operations is essential. For example, Hannover’s whole-house furniture custom brand adopts European original imported EGGER boards and German REHAU edge banding machines. The handling of every detail determines whether it can occupy its own place in the custom market.
It’s not easy to move from cabinet customization to whole house customization, and to expand from custom general category furniture to kitchens and whole houses, it’s equally hard to do. Water and electricity transformation, fireproof and moisture-proof materials, various hole positions reserved... The kitchen space that was already challenging in the home improvement process is now included in the whole house customized "big package", and it may be ruined if you are not careful.
Like all home improvement links and finished furniture consumption, the basic after-sales processing of customized furniture is also an important assessment of whether a brand truly has mature customization capabilities. At the same time, custom furniture has already passed the "one-off sale" period. Merchants who reject consumer after-sales demand on the grounds that "furniture is custom-made and not repaired" tend to have low manufacturing levels and incomplete industrial chains. Consumers need to pay attention to the fact that when choosing custom furniture, the contract should indicate the content of the corresponding after-sales service. Once it is found that the merchant is deliberately avoiding such problems, they should choose again carefully.
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